Generate leads with the Energy House configurator

The Energy House is Reonic's homeowner-facing lead configurator. You embed it on your website, a campaign landing page, or a partner site. A homeowner picks packages for PV, battery, wallbox, or heat pump, optionally uploads photos of their property, and submits. The lead lands directly in your Requests kanban with all the homeowner's answers captured. You can run multiple Energy House variants for different campaigns (solar-only, heat-pump-focused, partner co-branded, sales-rep-specific), and each can have its own branding, components, and lead source.

Before you start

• You need Admin role in your workspace to configure the Energy House and its variants.
• Have your brand assets ready: logo (PNG/SVG), and brand colours if you want to push them into the embed.
• Decide which components you want to offer: Photovoltaic, Battery, Wallbox, Heat pump. You can enable any combination per variant.
• Decide the starting prices you'll show ("From €X"). These are the headline numbers homeowners see in the funnel.
• For embedding, you (or your web developer) need access to edit your website's HTML or a CMS that allows custom embed scripts.

Open the Lead Generation settings

Open Settings > Lead generation > Energy house. The page is split into tabs, Packages, Display settings, Variants, and Integration, which together hold the Energy House building blocks. Lead sources is a separate page under the same Settings > Lead generation category.

Define your packages

Packages are what the homeowner picks inside the Energy House. You can configure them for Photovoltaic, Battery, Wallbox, and Heat pump independently.

1. Click + Add package under the area you want (e.g. Photovoltaic).
2. Set a name, an image, and a short description.
3. Add the components. For the customer view, the kWp value (modules) is what matters most. A complete bill of materials helps when you want the indicative price to be as accurate as possible.
4. Set a starting price. In the Energy House this displays as "From €X", so the homeowner sees a ballpark, not a fixed-price commitment.
5. Save.

Repeat for each package you want to offer. Three to five per area is a good starting point (e.g. Small / Standard / Premium for PV, or 6 kWh / 10 kWh / 15 kWh for batteries).

Configure display settings and package recommendation

Under the Display settings tab (Settings > Lead generation > Energy house > Display settings), you adjust the texts, base values, and behaviour the homeowner sees in the Energy House. The headline knobs:

• Package text: the descriptions of each Energy House package (Basic, Premium, and so on) that show in the funnel alongside the "From €X" headline you set on each package.
• General page text: headings, intro copy, CTA labels.

Save, and the Energy House page on your website refreshes on the homeowner's next visit.

If you enable Package recommendation, the funnel uses AI to suggest a fitting package from the homeowner's reported consumption, household size, and roof potential. The homeowner sees a Best match star next to the recommended package and can still pick a different one. The recommendation is a nudge, not a lock.

The recommendation view also gives the homeowner more to weigh the options against: solar production KPIs, a monthly energy balance table, and a break-even view they can toggle between package options, with a consumption line overlaid on the production chart.

Without package recommendation, the funnel runs as Build your own: the homeowner picks manually from the packages you configured.

Set up image requests after lead submission

After the homeowner submits the form, they land on a confirmation page where they can optionally upload photos of their property, directly in the browser or via QR code on their phone. Photos help you size the job accurately before the first site visit. Configure these requests under Settings > Customer communication > File request templates > Automatic file requests.

1. Click Add image and set a name and short description.
2. Provide an example image so the homeowner knows what to capture (e.g. "the meter cabinet", "the roof from the south", "the heating system label").
3. Choose which package selection the image request should appear with, for example only with PV packages, or only with Heat-pump packages.
4. Choose whether the image is mandatory or optional. Both end up as a request in your inbox; mandatory just signals more strongly that the homeowner should upload.
5. Save.

The uploaded photos arrive attached to the lead in your Requests inbox.

Request photos from a customer outside the Energy House funnel

The image requests above fire after a homeowner submits the public Energy House form. For photos from a customer who came in another way (a walk-in lead, a referral, or an existing customer mid-project), create a file request on the customer's project instead. See Templates for file requests for the per-project flow.

Create variants for different campaigns

The default Energy House is one entry path. Variants let you run multiple flavours, for example a PV-only Energy House for a solar campaign, a heat-pump-only variant for a renovation page, or a partner co-branded variant for a marketing partner.

To create a variant:

1. Open Settings > Lead generation > Energy house > Variants and click + New variant.
2. Give the variant an internal name for your team (e.g. Solar spring 2026, Heatpump renovation). This is a label only; it doesn't appear in the public link.
3. Toggle which component cards appear in the funnel (Solar / Battery / Wallbox / Heat pump). Most variants are focused: solar-only, heatpump-only, and so on.
4. Optionally upload a landing-page image or cooperation-partner logo for co-branded campaigns.
5. Set an assigned user: all incoming leads from this variant route to this sales rep's inbox.
6. Set a lead source so reporting cleanly attributes deals to the right campaign.
7. Save.

You can create as many variants as you need. Each one is reached at its own generated link and has fully independent config: name, component toggles, landing-page image, assigned user, lead source. Copy the exact link from Settings > Lead generation > Energy house > Integration rather than building it by hand, because the public address is generated for your workspace.

When a campaign has run its course, archive the variant rather than deleting it. Archiving takes it out of the live rotation, so its public link stops accepting new submissions, while its lead history and analytics stay intact.

Manage lead sources

Lead sources let you tag where each lead came from (Energy House, AdWords, Referral, Walk-in, and so on) for attribution and filtering. On Energy House variants the lead source is auto-attributed from the variant you set.

For defining and managing the lead-source list itself, and how it's used across requests and dashboards, see Lead sources.

Embed the Energy House on your website

You can place the embed anywhere on your site: a dedicated configurator page, a campaign landing page, or a partner site.

For the default Energy House:

1. Open Settings > Lead generation > Energy house > Integration.
2. Copy the script tag (or iframe code).
3. Paste it into your website's HTML at the position where the Energy House should appear.

For a variant:

1. Open the variant in Settings.
2. Click the three-dot menu on the variant card.
3. Copy the matching embed script for that variant.

Adjust the embed height to fit your page layout. The Energy House is responsive and works on mobile.

Pre-attribute leads to a specific sales rep

Each user has their own Energy House link, carrying their own tracking. Put a rep's link on a per-rep landing page, a partner deep-link, or a sales-call follow-up, and the leads from that page arrive in that rep's funnel. Leads captured through the link stay within your own workspace.

To use a colleague's or a partner's link, ask them for it.

QR code for in-person handoff

For trade shows, on-site sales visits, or printed marketing flyers, Reonic generates a QR code for your Energy House. Open Settings > Lead generation > Energy house (or use the top search bar) and you'll find both your public link and a ready-made QR code image at the top of the panel. Copy the link to share via social media, email signatures, or a website. Download the QR image and print it on flyers, business cards, or vehicles.

For a specific variant, copy that variant's public link from Settings > Lead generation > Energy house > Integration, drop it into any free QR-code generator, save the image, and print. Homeowners scan it with their phone and land directly in the funnel.

Track conversions

The embedded Energy House supports conversion tracking. You'll find the relevant integration options under Settings > Lead generation > Energy house > Integration. The form signals each step (intro completed, components selected, lead submitted, and so on) so your site's analytics layer (Google Analytics, Matomo, and similar) can fire conversion goals automatically.

Handle incoming leads

As soon as a homeowner submits the Energy House form, the lead lands in your Requests inbox. From there:

1. Open the lead. You'll see all the homeowner's answers (location, building mode, existing energy, selected packages, photos if requested).
2. If you set an assigned user on the variant, the lead is already routed to that sales rep's queue.
3. Follow up: call, email, or schedule a site visit.
4. As the deal progresses, move the lead through your kanban stages (Open, Qualified, Offer, Signed).

Leads from your Energy House come only to your Requests inbox, so a homeowner who fills out your Energy House reaches your team alone.

Use other lead funnels

Beyond the standard residential Energy House, Reonic offers other lead-capture surfaces:

• General contact form: a slimmer residential alternative when the full Energy House is too long for a landing page. Also embeddable. See Contact form.
• Energy Company / Energy tenant: these are commercial lead surfaces. They're separate landing pages that route leads into commercial projects, and the residential Energy House setup here applies to the residential funnel only. They don't use the residential email templates or pick up cooperation-partner branding. See Energy Company and Energy tenant.

Pick the surface that matches the audience: the residential Energy House (plus campaign variants and the contact form) for homeowner leads, and the commercial Energy Company / Energy tenant pages for business and tenant-power leads.

Things to know

• The Energy House is a script you embed, not a hosted landing page. You're responsible for the surrounding page (the headline, the copy around the form, the navigation). Reonic provides the funnel; you provide the marketing context.
• Branding auto-applies your logo and primary brand colour (set in Settings > Company settings > Branding). For deeper customisation (custom CSS, custom fonts on the form itself), contact the support chat.
• The funnel uses a fixed question set (location, building data, existing energy, packages, contact details, consents). You can enable or disable some sections per variant, for example showing or hiding the phone-availability dropdown.
• The building-properties form and its language follow your workspace's country setting and apply to every variant.
• In Germany, a Power of Attorney request comes with an explanation. When the funnel asks the homeowner to grant one, they first see a description of what they're authorising, both right after they submit the request and later in the Customer Portal.
• Each submission creates a lead. A homeowner who submits twice creates two leads, so spot-check fresh inbound for likely duplicates.
• The funnel runs in a single session. Keep the flow tight and enable only the component areas you actually want to sell at this stage.
• Lead routing is per-variant. Setting an "assigned user" on a variant auto-routes leads from that variant to that rep. For postcode-based routing, contact the support chat.
• Each variant pins to one lead source. To compare two headlines or component lineups, create two variants pointing at the same page slot and read UTM parameters in your analytics layer for finer attribution.
• The form shows the headline "From €X" you set on each package. Granular, per-line-item pricing happens later in the offer.
• The Energy House creates a lead, not a homeowner login. Send the homeowner a customer-portal link by email later if you want them to track project status.

Last updated on October 2, 2026